February 11, 2025

SIPOC Meets BIG PICTURE

Focus Engagement, Collaboration, & Outcomes

Ever found yourself knee-deep in process mapping, staring at a SIPOC (Suppliers, Inputs, Process, Outputs, Customers) diagram, and wondering—what now?

SIPOC is a solid framework for breaking down how work flows in an organization. But what if we could go further? What if we could not only see the process but also engage teams, spark collaboration, and drive real outcomes?

SIPOC Meets BIG PICTURE - Screenshot 2025 02 11 155237

Credit to https://slidemodel.com/ for the neat visual.

That’s where BIG PICTURE steps in. By visually mapping SIPOC elements onto BIG PICTURE, we take process mapping beyond documentation and turn it into a shared conversation that leads to action. Let’s explore how SIPOC and BIG PICTURE align, and why bringing the two together could be the key to unlocking your team’s full potential.

🔄 SIPOC x BIG PICTURE: Joining the Dots

We took the SIPOC model and cross-referenced it with BIG PICTURE to see where the magic happens, and this is what we came up with:

SIPOCBIG PICTURE Board AreasBIG PICTURE SymbolsWhy It Matters
Suppliers 🏭Partners & Suppliers 🤝Team, Money 💰👥Who provides the inputs, how do they impact costs, and how do we collaborate with them effectively?
Inputs 📥Operations & Sales ⚙️📈Technology, Process 🖥️🔄What do we need to deliver value, and how can we improve efficiency?
Process 🔄Operations & Management & Admin 🏢⚙️Process, Measure, Technology 📊📏💡How are things actually done, and how do we measure effectiveness?
Outputs 📤Marketing & Customer Care 🎯📞Customer, Opportunity 🏆✨What results are being delivered, and how do they create opportunities?
Customers 👥Customer Care & Sales 🛒📞Customer, Money 💳💡Who benefits from our work, and how does that translate into Money In?

💡 Why This Matters

SIPOC helps structure process thinking—but BIG PICTURE makes it engaging and action-oriented.

Engagement – Instead of just mapping out processes, teams can visually connect how their work impacts the whole business.
Collaboration – By placing Team, Technology, Money, and Customer connections alongside SIPOC, cross-functional conversations become natural.
Outcomes – The combination shifts focus from ‘what exists’ to ‘what’s possible’—leading to real business improvements.

🟢 Key Question to Ask Your Team

👉 How could one small change in our Operations create a ripple effect of positive outcomes from our Suppliers and so to our Customers?

This is where BIG PICTURE helps SIPOC come alive. Instead of just listing elements, teams explore connections—turning insights into practical next steps.

📥 Ready to Apply This Thinking?

Download our BIG PICTURE Cheat Sheet and start mapping connections that drive engagement, collaboration, and business success.

🔗 Download the BIG PICTURE Cheat Sheet here

And stay tuned for our upcoming Playbook formats—where we’ll show exactly how to apply this thinking in your business! 🚀

#BIGPICTURE #SIPOC #ProcessMapping #Engagement #Collaboration #Outcomes #BusinessSuccess #StrategicThinking

SIPOC Meets BIG PICTURE - mart sig 2
Article written by Martin Johnson
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